Trademarks are an underutilised protection for businesses and individuals to protect their intellectual property and brand identity. Trademarks can be a valuable business asset.

Trademark lawyers can help you with trademark registrations or handle trademark disputes or infringements.

We can assist in the following:

• Trademark advice
• Trademark Registration
• Trademark opposition
• Trademark removal applications
• Trademark disputes
• Trademark infringements

Why Trademark?

Trademarks are a way of identifying a unique product or service and is used to for branding and promotion of those products or services. They restrict the access for others to copy or imitate (“pass off”) your brand or product.

Trademarks are applied to original items, products or services for a business to use, licence or sell. They can be applied to items such as:

• Logo
• Phrase
• Scent
• Letter
• Shape
• Font
• Number
• Picture
• Packaging or
• A combination of these

The benefit of using a trademark lawyer is to ensure that before you lodge that mark you are applying for will have the best chance of being registered.

There is an assessment of the item that you wish to trademark and it must be unique and in the correct class. We save clients time by considering all the criteria is correct before lodgement.

Obtaining a trademark is a lengthy process and it does save time to the have application submitted correctly.

The essential items every business should Trademark

Here is a list of what every business should have trademarked:

• Business Name
• Logo
• Slogan or USP
• Product Packaging
• Domain Name

Whilst most businesses apply for a name or have a company name this does not guarantee or prevent others from using it. A trademark will.

Having a trademark makes it very easy to prevent others from “passing off” or mimicking your brand and profiting from your hard work.

Trademark Disputes and Infringements

If you have been accused of infringing a companies trademark or consider someone has infringed on your trademark we can assist.

Our trademark infringement lawyers can quickly respond on your behalf and get decisive action.

READ MORE on Trademark disputes or Infringements here > BREACH OF TRADEMARK

If you need assistance with your trademark or are considering applying for a trademark contact one of our intellectual property lawyers.

Call us on 1300 907 335 or complete an online enquiry form and we will be in contact with you shortly.